Fashion in the 70's

At this point in fashion history we stand in a modest place, where many men and women try to display their good wife/husband qualities to possible future counterparts.
In addition to this we are beginning to see an influence from america on how people dress(so far its affected the men more so than the women)

In the 70's it should be noted that fashion was doing very well and was growing faster than ever. This can be attributed to three main reasons:
-Japans economy had begin to thrive in the 70's
-Japans fashion industry had been growing rapidly since the late 50's
-People care about how they look and what others think.
 In the 1960's american culture had begun to influence the fashion in japan, and they the 1970's it had increased, yet again, to a new level. Many fashion designers, including Issey Miyake(below) had moved previously to america, and now back to japan to further their careers and spread what they had seen over seas.
Now with this new integration there was a sense of "east meets west" style, which had traditional parts of both cultures.

Pictured below is an example of an Japan/America mix of clothing:


This is the first change in fashion that tells us quite a bit about the culture in japan. As stated before the 50/60's seemed to have tradition focus and also an appeal to possible life partners. As time goes on we now see a different side of japan. one now focused on art and style. This is not to say that men and women no longer care if they are appealing wive's or husbands; but rather try to convey a different message which is moving closer towards personal expression and artistic value.