Fashion in the 60's

The 60's had significant effect on fashion for Japanese men and women. For the first time it was apparent that another culture was strongly influencing the way people were dressing.
As stated in the 1950's post, consumerism and fashion were becoming massive industries in japan, and by the 1960's and changes were obvious.

For women the changes in general wife-clothing was not terribly different or altered from the 50's styling, but what was different was the increase and beginning of street fashion. It had not yet become what it is today with Ganguro: but it did begin to gain a following and a market.

For men the changes consisted of a western influence, largely influenced by american attire.
The term take ivy refers to a Japanese movement(male) towards more preppy clothing that was focused on and aimed at what american ivy league men/boys where wearing. The "ivy League"  school stereotype was spreading to the younger(15-30's) generation in japan and wouldn't stop being popular until the later 1970's.

Example:

These trends lead us to believe that women were still attempting to portray a strong "wife' characteristic and that men were attempting to portray a strong male (perhaps husband) figure in what they wore.
This suggests that both men and women were attempting to show their husband/wife qualities in what they wore from day to day; how this evolves into todays fashion is in the next few posts.