Fashion in the 1990-2000's. + Conclusion

The last step in the evolution of Japanese fashion is in the 1990's-2000's. During this time we see two major changes, the first change is the growth and major marketing that street culture/fashion is developing. The amount of subcultures and street fashion groups that are currently existent is very high, and could have easily been its own final project for this class. The other major change is that 'spank culture' is still prevalent but has an added twist: Modernity and sophistication.

Something simple such as this(80's fashion): 

Now is something more like this:(90's-2000).

 Conclusion:

Throughout japans history, we see an interesting change over the course of 50 years. We start out with an average female figure from the 50's and we may find:

After 50 or so years, fashion has evolved into: 
What we can conclude from these differences and changes is that Japanese fashion has changed what it tells people(its message) and also what its effect on people is. It started out as a message of fertility(wanting to get married),  youth, and the hope of a successful future and has evolved into a medium of expression and creativity. Instead of simply being functional it is now a way to identify with others and be who you want to be. With the ever growing street cultures and sub-cultures, japans fashion industry has a unique group for just about anyone(ganguro, goth, Lolita, nerds).
The evolution of Japanese fashion is not only the growth of an industry, its also the growth of a separate medium that allows anyone to become who they want to become.